Designed all necessary prints and visuals for Asia Cat Expo 2023, following the brand colours and aesthetics of the brand.From booths, to signboards, to photo frames, designed with the brand guide in mind, and adding more but minimal visuals to stand out among the simplicity of the guide.

PROJECT NAME
Asia Cat Expo 2023ROLE
Main DesignerSCOPE
Visual Identity
Print
Social Media
UI/UX

Redesigned and revamped the Furflr website, and created new namecards in line with their brand colours and the tone and style that they communicated.

PROJECT NAME
FurflrROLE
Main DesignerSCOPE
UI/UX
Print

Created brochures for Neko Neko's outlet storefronts which includes their 3 brands—Neko Neko, Nekomori, and Nekoya.Designed and planned their exhibition booth for Asia Cat Expo 2023 accordingly to the contractor's guidelines.

PROJECT NAME
Neko NekoROLE
Main DesignerSCOPE
Print
Visual Identity
Illustration

A Zany Paradox is a project based on the concept of bringing the contrasting visuals, cuteness and violence, into the same space, and showing that such concurrence can be amusing, extreme, or ridiculous.

PROJECT NAME
A Zany ParadoxROLE
DesignerSCOPE
A Collection of Physical Forms
Publication
Illustration
Sculpting
Videography

Titled ‘gws’, this modular typeface is inspired by pills that are used treat mental disorders. The shapes within the typeface are made to mimic the forms of the pills that are associated with treating depression and anxiety.This typeface is printed on an A1 sheet with acrylic paint using the stencils created for this specific typeface.

PROJECT NAME
Get Well Soon TypefaceROLE
DesignerSCOPE
Modular Typeface
Handmade Typography
Stencil Making

Develop compelling and informative social media posts by combining engaging content, visuals, and relevant hashtags. Craft messages that capture audience attention, convey valuable insights, and foster meaningful connections with the targeted audience.

PROJECT NAME
PSYKHE Social Media PostsROLE
Main DesignerSCOPE
Social Media
Illustration

A short project based on creating a simple interactive mobile app in Adobe XD to showcase the data extracted from the 2020 World Happiness Report.

PROJECT NAME
World Happiness Project AppROLE
DesignerSCOPE
UI/UX
Mobile Application

Tackling the issue on objectification of women in the digital age on social media that allows for better personal security and media privacy control.

PROJECT NAME
Pixelated — Bridging The DivideROLE
Interface DesignerSCOPE
Videography
UI/UX
Team Project

Art packaging for ULO. The packaging allows for the shipment of artworks via poster tubes for flexible artworks, or "Art Jam" inspired packaging for canvas artworks.

PROJECT NAME
ULO PackagingROLE
Main DesignerSCOPE
Packaging
Illustration

CASE 001 - 009 is a typographic-based book that contains letters from notorious serial killers, some not even identified to this day. Inspired by the aesthetic of case files seen in crime cases, this book is made with various types of coloured and textured paper to represent the different types of forms available in police departments.

PROJECT NAME
CASE 001—009, Letters from Serial KillersROLE
DesignerSCOPE
Publication
Typography

A product photoshoot for the upcoming Ramadan campaign to be displayed in-stores on screen, in print, and on social media. In collaboration with the brand designer, we conceptualized the theme of sunrise and dusk for the campaign.

PROJECT NAME
MILK SG Ramadan Product PhotoshootROLE
PhotographerSCOPE
Product Photography

A project based on playing around with kinetic typographic during a third year motion graphics minor.

PROJECT NAME
Kinetic TypographyROLE
DesignerSCOPE
Motion Graphics
Typography

Established in 1981, the Chinese Theatre Circle has since been an organization that promotes Chinese Opera in Singapore.For this rebranding project, it is proceeded with a modern approach in contrast to the traditional, creating the brand's logo through the use of typography with the initials 'CTC'.

PROJECT NAME
Chinese Theatre Circle Rebranding ProjectROLE
DesignerSCOPE
Branding
Visual Identity
Typography

‘LAPSE’ is the title of a magazine based on the students and surroundings within Lasalle College of the Arts.A publication done based around art and design students and showcases the beauty of complex interior around the school.

PROJECT NAME
LAPSE — A Lasalle MagazineROLE
DesignerSCOPE
Publication
Photography

A typography-based vinyl cover, designed for the song 'Post Requisite' by Flying Lotus. The requirements for this project was to design a cover based on the music without regarding the visuals of the music video.Crafted with gold foil, white ink on black paper.

PROJECT NAME
Post RequisiteROLE
DesignerSCOPE
Print
Typography

I like crafting, gaming, diving into true crime, and watching horror movies.

.Born and raised here in sunny Singapore! I first started out pursuing a career in fashion media, however, in the midst of studying, I realized I had developed an interest in typography and layout during one of my classes. I decided to switch my course towards design communication which required me to take a gap year that I used to gather more information and improve on myself.Fast forward to the future, here I am with a diploma and degree in design communications which I would never have guess. My passion for fashion still stands, however, I intend to learn more through workshops and in my own time.My favourite past time would be surfing either Pinterest or Instagram, watching memes or gathering design inspiration, and also playing both cozy and first-person shooter games. Either that, or you'll find me downstairs playing and feeding the community cats. ☺

A typography-based vinyl cover, designed for the song 'Post Requisite' by Flying Lotus. The requirements for this project was to design a cover based on the music without regarding the visuals of the music video.Crafted with gold foil, white ink on black paper.

PROJECT NAME
Post RequisiteROLE
DesignerSCOPE
Typography